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Adobe Flash Takes Another Hit As Amazon Moves To Eliminate All Flash-Based Ads
Starting September 1, Flash-based advertising will cease to exist on Amazon.com or the Amazon Advertising Platform.
Starting September 1, Amazon will no longer allow any Flash-based ads on its site, or on its Amazon Advertising Platform, where advertisers can place ads on websites owned by Amazon.
The e-commerce giant posted the following notice on its Technical Guidelines page, confirming its decision to remove Flash because of recent browser settings that limit Flash content:
Chrome, Mozilla Firefox and Safari all limit Flash content, while Apple has long restricted Flash on its iPads and iPhones.
Amazon’s move to eliminate Flash follows a malvertising attack on Yahoo’s ad network earlier this month by hackers who exploited Flash ads.
“Its decision to block Flash content is significant because it is a clear sign that some in the ad industry are responding to Flash’s imminent demise,” reports Digiday.com, which noted that Amazon will own three percent of the US $27 billion digital display market.