Adobe Predicts “Most Mobile Super Bowl Ever” With Advertisers Winning A 60% Jump In Mobile Traffic

adobe-logo-180pxBased on record playoff audience numbers combined with growing social media mentions, Adobe is predicting this year’s Super Bowl to draw the largest US television audience of all time and be, “the most mobile Super Bowl ever.”

According to Adobe Digital Index (ADI) analysis, the company claims Super Bowl advertisers can expect a 60 percent increase in mobile traffic on game day, with a third of web site visits happening on a mobile device.

From Adobe’s report:

More than 50 percent of viewers will have a smartphone in their hands at some point during the Super Bowl. One in three of them will be using the phone to chat on social media.

Adboe Web visits up to and after Super Bowl 2014

Adobe’s numbers show Super Bowl ad investments are already paying off in terms of social media mentions, with Super Bowl advertisers surpassing their competitors in online buzz the week after playoffs.

Adobe Super Bowl advertisers vs competitors 2014

Adobe also reports Chevrolet, Pepsi, Audi, Snickers and Kia are leading for Super Bowl advertisers with the most social media activity, noting Pepsi’s Grammy television ad pushed the brand beyond Coca-Cola’s number for the first time in weeks.

Adobe Top 5 Super Bowl advertisers social buzz 2014

Not only did Adobe measure Super Bowl advertiser numbers, the research also included social media calculations for both Super Bowl teams and quarterbacks, with Denver Broncos and Peyton Manning winning the most social mentions.

Adobe Social buzz for Super Bowl teams 2014  Adobe Social buzz for Super Bowl QBs 2014

Based on previous ADI reports, Adobe says social media activity is an accurate predictor of television viewership, claiming, “Viewership for this year’s event should be sky-high.”

Related Topics: Channel: Mobile Marketing | Mobile Marketing | Social Media Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Super Bowl

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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