Today, retargeting platform AdRoll announced the full roll-out of its solution to execute cross-device retargeting campaigns in Facebook apps.
Introduced in beta in February, the self-serve solution allows advertisers to retarget desktop visitors in Facebook’s iOS and Android apps on smartphones and tablets to help re-engage past site visitors on their mobile devices.
The solution supports Mobile News Feed ads and Mobile App-Install ads. AdRoll says early tests yielded click-through rates between one to three percent, cost-per-click from $0.20 to $1.00 and cost per installs that were as low as $0.50.
Advertisers can set up and launch campaigns on their own from the AdRoll dashboard and target ads by operating system, OS version as well as by specific device types, for example iPad, iPhone or iPod Touch when targeting the iOS app.
The new targeting option is now available to all advertisers.