AdRoll’s Desktop-To-Mobile Retargeting On Facebook Now Out Of Beta

AdRoll desktop to mobile facebook retargetingToday, retargeting platform AdRoll announced the full roll-out of its solution to execute cross-device retargeting campaigns in Facebook apps.

Introduced in beta in February, the self-serve solution allows advertisers to retarget desktop visitors in Facebook’s iOS and Android apps on smartphones and tablets to help re-engage past site visitors on their mobile devices.

The solution supports Mobile News Feed ads and Mobile App-Install ads. AdRoll says early tests yielded click-through rates between one to three percent, cost-per-click from $0.20 to $1.00 and cost per installs that were as low as $0.50.

Advertisers can set up and launch campaigns on their own from the AdRoll dashboard and target ads by operating system, OS version as well as by specific device types, for example iPad, iPhone or iPod Touch when targeting the iOS app.

adroll facebook desktop to mobile retargeting on facebook

The new targeting option is now available to all advertisers.

Related Topics: Channel: Display Advertising | Display Advertising | Retargeting & Remarketing | Social Media Marketing | Social Media Marketing: Advertising

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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