AdSense Adds A/B Testing Capabilities For Ad Unit Settings

Today, Google announced a new AdSense experiments feature that allows publishers to run A/B tests on ad unit settings including ad types and ad styles such as borders and font colors. The feature is available within AdSense as part of Content Experiments.

Googe AdSense A-B experiments for ad unit settingsThe “Traffic split” option at the bottom of the set-up page is checked by default. When checked, Google will automatically optimize the traffic split between the two ad settings using a multi-armed bandit approach. The ad setting that is performing better (has a better click-through rate) will be served more often.

Roughly 24 hours after launching a test, Google will display a confidence score indicating the statistical significance of the results. Google suggests waiting to reach 95% confidence before declaring a winner.

Related Topics: Channel: Display Advertising | Display Advertising | Google | Google: AdSense


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Michael Jones

    I have been running it since yesterday and i am actually finding that text ads appearing with “text ad only settings” have a RPM 4 times higher than text ads delivered with both text / image ad settings.

    Anyone seeing similar things?

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