AdSense Gets New 970×90 ‘Super Leaderboard’ Ad Units

Google AdSense LogoGoogle AdSense is now offering 970×90 ad units, a newly adopted IAB standard size also known as ‘super leaderboards’. The new larger size is designed for ad placement on wider screens with the goal of appealing to brand advertisers wanting to make a larger impact on their advertising audience.

Because this is a new ad unit size, Google AdSense notes that advertisers will mainly see text ads in this format for now. Image and rich media ads that are enabled for the 970×90 size will initially show up as 728×90 display ads; as the inventory of image and rich media ads for the 970×90 ad units grow, more full-size display ads will be served.

Super leaderboard display ad

super leaderboard adsense ad units

Super leaderboard with text ads

Related Topics: Channel: Display Advertising | Display Advertising | Google: AdSense


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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