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AdSense Gets New 970×90 ‘Super Leaderboard’ Ad Units
Google AdSense is now offering 970×90 ad units, a newly adopted IAB standard size also known as ‘super leaderboards’. The new larger size is designed for ad placement on wider screens with the goal of appealing to brand advertisers wanting to make a larger impact on their advertising audience.
Because this is a new ad unit size, Google AdSense notes that advertisers will mainly see text ads in this format for now. Image and rich media ads that are enabled for the 970×90 size will initially show up as 728×90 display ads; as the inventory of image and rich media ads for the 970×90 ad units grow, more full-size display ads will be served.