AdSense Gets Two New Large Format Ad Sizes

New ad units Google AdSenseBoasting larger real estate, Google’s newest ad units for AdSense, introduced today, are meant to showcase rich ad creatives.  The ad units are 970 x 250 Billboard and 300 x 1050 Portrait.

Due to their size, publishers can place just one of these units per page. While they are designed to house rich media ads, both of the new units can accommodate standard text ads as well as image ads.

As with other ad units, smaller-sized image ads may appear in within these new ad units to increase competition in the auction. For example, a 300 x 250 ad would serve in the 970 x 250 ad unit and a 160 x 600 would serve in the 300 x 1050 ad unit.

Related Topics: Channel: Display Advertising | Display Advertising | Google | Google: AdSense | Google: Display Advertising

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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  • http://www.medicalentrytest.com/ waqar

    This is just ridiculous, Instead of launching new bigger ad sizes they should focus on improving ad technology. Launch new ad units for mobile. Up till now we have one specialized mobile unit 320 by 50. I would love to see 320 by 200 or 320 by 320 even.

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