AdSense Launches New Link Unit Ad Previews, Tests Showed Higher Click-Through Rates
Google announced an update to AdSense link units today. In select countries and site verticals, when users click on a link unit keyword, the resulting page will show thumbnail previews of advertisers’ landing pages.
Instead of a list of ads, here is an example from Google showing what the new page of ads looks like:
Google says their testing showed better click-through rates with the thumbnail images. The update to the new ad previews will automatically occur for publishers using link units in the affected countries and site verticals.
(Some images used under license from Shutterstock.com.)
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