AdSense Launches New Link Unit Ad Previews, Tests Showed Higher Click-Through Rates

Google announced an update to AdSense link units today. In select countries and site verticals, when users click on a link unit keyword, the resulting page will show thumbnail previews of advertisers’ landing pages.

Instead of a list of ads, here is an example from Google showing what the new page of ads looks like:

AdSense Link Units Thumbnails

Google says their testing showed better click-through rates with the thumbnail images. The update to the new ad previews will automatically occur for publishers using link units in the affected countries and site verticals.

Related Topics: Channel: Display Advertising | Google: AdSense


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Brad Geddes

    Publishers use to make pages like this all the time until Google forced publishers to stop putting images next to text ads. Google also changed the TOS so publishers could not do this.

    This was done because the images are ‘inducement to click’ the ads (at least in the TOS) and the clicks performed poorly for advertisers.

    This new ad unit is really just going back to how ads looked several years ago to a time display often did not perform well.

  • Alan

    The more things change the more they stay the same.

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