• http://www.jppmarketing.com Julia Papageorgiou

    Completely agree Rebekah! We’ve been excluding adsenseformobileapps.com for a while on pretty much all our clients’ display campaigns across varied sectors. We’ve found the apps to be largely irrelevant to our clients industries/targeting and performance has always improved when we’ve excluded them because as you pointed out, most of the budget gets eaten up by these placements rather than others which have traffic more likely to convert. We also go to Display Network Tab -> Interests & Remarketing -> Exclusions -> Categories and exclude the category of ‘GMob mobile app non-interstitial’. Would hope that over time we will enjoy better control over types/categories of apps our ads appear in, but agree your approach separating it out is best, so that spend is controlled too.