Get the most important digital marketing news each day.
Google AdSense publishers get more control over the ads that can show on their sites
The ability to opt out of more ad categories is now available to all AdSense publishers.
Google announced Tuesday that it is expanding the capability for publishers to opt out of certain ad categories and has increased the number of categories and subcategories from 250 to 470.
More detailed subcategories give publishers greater refinement in blocking ads on their sites.
For example, instead of blocking the category “Apparel,” you can now pick any of the new subcategories, “Sunglasses,” “Handbags” or “Watches.”
The feature is now available in all AdSense markets and supports Chinese (simplified), Dutch, Polish, Russian and Turkish, in addition to English.