Discover what's up in the business of marketing each Friday.
AdStage Aims To Bring Cross-Channel Ad Management To SMBs, Launches Partnership With ReTargeter, Unbounce And Others
Kenshoo, Marin and Adobe: watch out, AdStage has you in its sights. Today at Advertising Week in New York, AdStage announced new efforts to loosen enterprise’s grip on ad tech and give SMBs equal access to the benefits of an ad management platform.
“We were frustrated by enterprise ad tools that locked out the bulk of advertisers with $100,000 monthly ad spend minimums, resource-intensive onboarding, and restricted access by forcing you to demo with salespeople to get started” says Sahil Jain, CEO and co-founder of AdStage, in the launch announcement.
AdStage first launched its self-serve platform, AdStage Express, in March. From the platform — which is now being offered as an app — novice advertisers can create search, social and display ads and launch campaigns across Google, Bing, LinkedIn and Facebook simultaneously. The platform offers single-view dashboard of real-time analytics and supports cross-network conversion tracking.
Now With Integrated Advertising Solutions
Today’s announcement builds on the self-serve offerings with features for more advanced advertisers, the highlight being an integrated app system that gives users access to a range of advertising services from various partners. Advertisers will have built-in access to a wide range of features including Facebook retargeting on FBX, landing page optimization, competitive intelligence, multivariate ad copy generation, banner ad creation and stock image libraries.
Launch partners include ReTargeter, Unbounce, MixRank and ThinkStock by Getty Images.
“We are very excited to be partnering with AdStage to develop an app on the platform that provides their customers with the ability to kick off retargeting campaigns that access the Facebook Exchange” said Arjun Dev Arora, CEO of ReTargeter. “The platform is a huge step forward for online marketing in that it gives marketers a one-stop shop to manage and optimize their campaigns across many independent platforms. This is a long time coming and we are excited to be both a partner and customer.”
The platform is currently available in beta. The company claims over 380 businesses with monthly ad spend ranging from $1,000 to $700,000 have already signed up.