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AdStage Adds Twitter Ads Support, Multi-Account Management To Self-Serve Platform
New Director of Product joins the start-up from Kenshoo.
Self-service digital ad management platform, AdStage, today, announced support for Twitter Ads as well as features for agencies and large advertisers to manage multiple accounts.
AdStage now supports campaign management and analytics across Google AdWords, Bing Ads, Facebook, LinkedIn and Twitter ad networks, making it the only platform with native API integration across this suite of ad channels.
The Twitter interface helps advertisers manage Twitter campaigns at scale. Along with tools available via the Twitter Ads API, dedicated apps on the platform support capabilities such as Twitter tailored audiences:
“The Audience Manager app helps manage tailored audiences and retargeting lists, the Twitter Creatives app helps create and manage Tweets and Cards at scale with bulk editing features, and the Automated Rules app automates tasks like bidding and scheduling to keep Twitter Ad campaigns running at peak performance.”
New Multiple-Account Management tools gives large advertisers and agencies the ability to easily group and manage distinct ad accounts across their portfolio of brands. Advertisers and agencies can access their account groups and offers additional dashboards for managing accounts across various levels. Managers can work on multiple accounts at once.
AdStage also announced Paul Wicker, formerly of Kenshoo, joins the start-up as Director of Product.
Sahil Jain, CEO and co-founder of AdStage said of the hire, “With every key network integration now in place, Paul will lead the AdStage Platform’s growth vertically. He has firsthand knowledge on both the power of bulk workflow tools and the disadvantage of heavy enterprise software. Paul is well equipped to add depth to the platform, such as data-driven recommendations, additional bulk workflows, and the coordination of 3rd party app integrations in order to make AdStage the quickest platform to manage and optimize online ad campaigns.”