New Google Display Planner & Demographics Reports Launch In AdWords

Google has launched new tools and reports on the AdWords Web UI for researching and planning Google Display Network campaigns.

The new Google Display Planner functions somewhat like the existing Google Display Network Ad Planner, but the UI is much simpler.  You start by entering keywords, categories or websites you know your audience is interested in and the landing page for your campaign.

Google Display Planner

Then, much like the Display Network ad planner, the tool suggests websites, mobile applications and video channels on the Google Display Network (GDN) based on the information you entered. From there, it also suggests Ad Group structure by keywords, interests, topics  and placements. The planner shows estimated weekly impressions and cookies as well as demographic breakdowns.

Google Display Planner Suggestions

Under the “Targeting ideas” tab, you can drill into the specific keywords, placements and targets pulled by the Display Planner. On the left sidebar are filtering tools:

Google Display Planner Filters

By clicking on one or more of the “Ad Group ideas” or “Targeting ideas” suggestions, you can build out Draft ad groups in the “Your plan” section in the right sidebar. You’ll then see the cookies and impressions estimates for the ad group. After you’ve reviewed your plan, you can download it or save it to your AdWords account.

Demographic Performance Reports

Google has also added Gender and Age reports. You’ll find these reports under the Display Network tab.

Google Display Age Reports

The demographics reports will be available globally in the next few weeks. The Display Planner is available for most U.S. advertisers now and will be rolling out globally over the next few weeks.

Related Topics: Channel: Display Advertising | Google: Display Advertising | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Dewaldt Huysamen

    Yay awesome looking forward to it rolling out in SA

  • LSorensen

    Tool was amazing for research, but it is clunky when you try to implement these display placements into either a new or existing campaign.

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