Aer Lingus’ #SocialJet Promotes Facebook, Twitter Accounts On The Fuselage

aerlingus-logoBrands have found some pretty interesting places and ways to promote their social channels over the years, like NBA courts and football end zones, or the Space Needle roof and side of a zeppelin.

Now, Irish airline Aer Lingus is joining the movement with the launch of its “social jet.”

Ooops, sorry. They’re calling it the #socialjet.

That hashtag is on both sides of the airplane’s fuselage, and that’s also where the airline is promoting its Facebook address and Twitter handle. One side asks, “Have you followed us yet?” and shows the company’s @AerLingus Twitter username.

 

Facebook gets promoted on the other side of the fuselage. That side asks “Have you liked us yet?” and shows the airline’s Facebook Page address, facebook.com/AerLingus.

Here’s a close-up of the Facebook side:

EI-FCC #Socialjet Titles | Flickr - Photo Sharing!

Declan Kearney, director of communications for Aer Lingus, recently told the Irish Times that the goal is to promote the company’s customer service opportunity via social media.

Our strategy on social media is to serve first and sell second. You can’t always deal with highly complex matters on Twitter, but you can give people links to where they can find more information or you can deal with queries using private messaging.

The #socialjet is a leased airplane that is helping Aer Lingus handle increased summer flight demand. The company hasn’t promoted its social media channels on any permanent company jets, and probably won’t. Kearney says that’s because customers have “an emotional attachment” to its jets’ traditional look.

Aer Lingus isn’t the first airline to get creative with social media. Earlier this summer, American Airlines opened up its VIP lounges to people with a high enough Klout score. Other airlines have tested social media-based seat choices, too.

Related Topics: Branding | Channel: Social Media Marketing | Facebook | Features & Analysis | Top News | Twitter

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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