All The Numbers From Apple’s iPhone 5 Event

At the iPhone 5 press conference today Apple CEO Tim Cook laid out a lot of stats about the market and device growth in his opening remarks before the new handset was revealed. (See Danny’s hands-on first impressions.)

Because I know you want them, I’ve rounded up the key facts and figures from Cook’s commentary below — with a few bonus data points that weren’t presented today.

The total number of iOS devices (iPhones, iPod Touches, iPads) sold to date is 400 million. This compares with 500 million Android devices that Google says it has sold so far (1.3 million daily Android activations).


  • iPads sold April – June 2012: 17 million
  • iPads sold to date: Approximately 84 million
  • Web traffic: the iPad is responsible for 91 percent of US tablet-based web traffic (source not mentioned)
  • Fortune 500 companies testing or deploying: 94 percent


  • Total iOS apps: 700,000
  • iPad-optimized apps: 250,000
  • Average customer using more than 100 apps


The iPhone was introduced in mid-2007. Approximately 245 million iPhones have been sold through Apple’s third fiscal quarter of this year.

There are very bullish predictions of how many iPhone 5 handsets might be sold during its “opening weekend.” The most optimistic estimates see sales of 10 million globally over the Friday to Sunday period after pre-orders begin on September 14.

Below is a chart of Apple iPhone sales (not all iOS devices) by quarter since launch.

Source: Apple quarterly reports

If you’re interested in more, you can watch a video replay of the entire launch event here.

Related Topics: Apple | Apple: iOS | Channel: Mobile Marketing | Features & Analysis | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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