Allstate’s “Holiday Home Decorator” Site Lets You Decorate Your House, Then Mayhem Guy Destroys It

Allstate Mayhem GuyAllstate Insurance has launched a “Holiday Decorator” website, letting users digitally adorn their homes with Christmas lights, candles and figurines, before warning against the dangers of too many holiday decorations.

The interactive site offers an entertaining online distraction, while reinforcing Allstate’s brand by leveraging its “Mayhem” character to illustrate how dangerous a Griswold Christmas can be. The “Mayhem” role, played by actor Dean Winters, has been a regular in Allstate’s marketing strategy since the initial launch of the campaign in June 2010.

To access the site, go to and enter a specific address. Once the site finds the address, you can begin garnishing the location with various holiday-themed decorations, including lights, candles, Santa and snowman figures, trees and presents.

Allstate Home Decorations Options

As more decorations are added, the site appears to short-circuit before flames begin to burst from the designated location and the Allstate “Mayhem” guy shows up to close down the fun.

Allstate Home Decorator warning screen

At the end, Allstate takes the opportunity to remind users about the dangers of improperly monitored holiday decorations, and offers the option to “Find An Agent” or “Get A Quote” on the final page.

Allstate Home Decorator final screen

Related Topics: Branding | Channel: Consumer | Creative Of The Day


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.


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  • Cotswold Barn Holidays

    Dean Winters, has been a regular in Allstate’s marketing strategy since the initial launch of the campaign in June 2010.


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