Allstate Insurance has launched a “Holiday Decorator” website, letting users digitally adorn their homes with Christmas lights, candles and figurines, before warning against the dangers of too many holiday decorations.
The interactive site offers an entertaining online distraction, while reinforcing Allstate’s brand by leveraging its “Mayhem” character to illustrate how dangerous a Griswold Christmas can be. The “Mayhem” role, played by actor Dean Winters, has been a regular in Allstate’s marketing strategy since the initial launch of the campaign in June 2010.
To access the site, go to http://holidaydecorator.allstateonline.com and enter a specific address. Once the site finds the address, you can begin garnishing the location with various holiday-themed decorations, including lights, candles, Santa and snowman figures, trees and presents.
As more decorations are added, the site appears to short-circuit before flames begin to burst from the designated location and the Allstate “Mayhem” guy shows up to close down the fun.
At the end, Allstate takes the opportunity to remind users about the dangers of improperly monitored holiday decorations, and offers the option to “Find An Agent” or “Get A Quote” on the final page.