Beyond SEM: When You’ve Maxed Your Search Ads, What’s Next?
Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an advertiser’s SEM spend.
Two years ago, maxing out on SEM resulted in a virtual dead-end for online marketing growth simply because other channels could not come close to the CPAs achievable in SEM.
Today, the landscape of profitable online marketing channels goes beyond SEM and is expanding daily. In this article, I’d like to outline five great alternatives to SEM that can drive significant volume and ROI.
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