Beyond SEM: When You’ve Maxed Your Search Ads, What’s Next?

Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an advertiser’s SEM spend.brick-wall-300x187

Two years ago, maxing out on SEM resulted in a virtual dead-end for online marketing growth simply because other channels could not come close to the CPAs achievable in SEM.

Today, the landscape of profitable online marketing channels goes beyond SEM and is expanding daily. In this article, I’d like to outline five great alternatives to SEM that can drive significant volume and ROI.

Read the full column on Search Engine Land.

Image used with permission from Morguefile.com

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Display Advertising | Search Marketing Column

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About The Author: is CEO and co-founder of 3Q Digital, a search engine marketing firm with offices in the San Francisco Bay Area and downtown Chicago. David is the founder of the LinkedIn Online Lead Generation Group, an advisor for Marin Software, and a regular contributor to the 3Q Digital. He can be found at numerous speaking engagements across the SEM community.



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