• Retailigence

    Greg, excellent observation – why was mobile omitted in this report? Many retailers are suffering because they aren’t meeting the consumer’s needs throughout the customer journey. Retailers who grasp the opportunity presented by mobile, on the other hand, are able to connect the dots from online search to in-store purchase. These retailers leverage data about online consumer activity to present information on local availability of products that meet the consumer’s requirements. Real improvements in consumer satisfaction won’t be seen until retailers integrate the online to offline shopping experience. Mobile is the key.