Amazon is hoping to extend its reach and integration beyond its own properties with yesterday’s launch of Login with Amazon. The new service lets Amazon’s 200+ million users to sign into websites, games and apps with their Amazon logins. Third-party developers can implement Login with Amazon on their web and mobile properties in the same way they integrate social logins like Facebook, Twitter and Google.
Unlike those social logins, however, Amazon has the unique appeal for ecommerce and transactional developers as it allows users to sign in and checkout using their Amazon accounts. Login with Amazon let’s users by-pass long registration and checkout processes, making it that much more appealing to make a purchase or trial-run an app with one click.
“Login with Amazon enables app developers and website owners to leverage Amazon’s trusted sign-in solution, allowing them to focus on providing a great experience for their customers,” said Michael Carr, Amazon Vice President, eCommerce Services. “Amazon customers now have a hassle-free way to quickly and securely sign-in to apps, games and websites, without having to remember yet another password.”