Amazon Launches Mobile Associates API For Game & App Developers

amazon-iconThe new Amazon Mobile Associates API allows  developers to sell products available at Amazon from within their apps and games. The API is an extension of the Amazon’s long-standing affiliate program, Amazon Associates, which launched in 1996.

After initiating the API, developers can select a specific set of products, search terms when choosing what Amazon-fulfilled products to sell. Items can be digital or physical. They can opt to sell a single item from Amazon that ties into the game or app; show a category of items related to app or game content; or bundle a physical purchase from Amazon with digital content.

The makers of Days of Wonder integrated the API into their game “Ticket to Ride” , telling Amazon, “Customers are now able to purchase a physical expansion pack of our board game and then are delighted to get the digital version now for free. We can do this through the digital bundling functionality provided by the Amazon Mobile Associates API.”

Developers earn 6 percent of the total purchase initiated from within their apps and games. Customers can purchase either in-app or via a link to Amazon.com and check out using Amazon’s 1-click purchasing.

Related Topics: Affiliate Marketing | Amazon

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!