Amazon Loses Bid For .Amazon Domain

Amazon’s bid to own and operate .amazon as a new, generic top-level domain (gTLD) has been rejected.

ICANN, the Internet Corporation for Assigned Names and Numbers — the governing body of the web’s domain name system — has sided with the recommendation from its Governmental Advisory Committee in rejecting the company’s bid to get .amazon as well as the Chinese and Japanese translations of its name.

The folks at Domain Incite explain what it means for Amazon this way:

That basically means all three applications are frozen until Amazon withdraws them, wins some kind of appeal, manages to change the GAC’s mind, or successfully sues.

As we reported last summer, several South American nations objected to Amazon’s application because the word “amazon” is an important geographic name in their area. The International Trademark Association urged ICANN to ignore those objections because international law says that “nation states do not possess exclusive rights to geographic terms.”

In siding with its Governmental Advisory Committee, ICANN’s decision is a win for those South American countries. At least for now.

Related Topics: Amazon | Channel: Industry | Domaining


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • steve hmmm NOPE.


    Hi Matt,

    There is no doubt that, this lost in bid will affect amazon as a brand. If assuming approved, it will have help the brand alot.

    Most people may find it not meaningful for amazon to be bidding for .amazon, The company knows the value the extension will add to its brand AMAZON, and i see nothing wrong if they re-appeal.

    ICANN have make their reason of rejection clear but in my own suggestion, i will advise AMAZON to forget about the gTLD issue and move on with their normal business.

    Wish the brand best of luck.

    Have a nice day

    I found the link to this post on Kingged and i have also kingged it on

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