‘Amazon Pages’ Let Brands To Express Themselves & Enhance Their Amazon Presence

Marketing on Amazon just became a whole lot more appealing for brands. New, customizable, pages are coming for brands that not only allow brand managers to update the look/feel, but also the messaging to customers. The new brand pages will allow brands to feature products,  post messages, and view analytics. Once a brand is registered on […]

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Marketing on Amazon just became a whole lot more appealing for brands. New, customizable, pages are coming for brands that not only allow brand managers to update the look/feel, but also the messaging to customers. The new brand pages will allow brands to feature products,  post messages, and view analytics.

Amazon Pages

Once a brand is registered on Amazon, they can choose from the following templates:

  • All Products
  • Posts with Merchandising
  • Posts Only
Each of the template features a large “hero widget” that looks similar to Facebook cover photo or Twitter Header image. The new look is much more visual and will absolutely appeal to high fashion/upscale brands.
The most interesting aspect of the new brand pages is the ability for brands to post messages on their Amazon page. Marketing messages, sales and more can be posted to a brand’s page and will also have the ability to be pushed simultaneously to the matching Facebook page.  Administrators will have the ability to schedule posts as well, something quite appealing for sales and time-based offers.

Analytics are also built into the brand pages. Marketers will have the ability to track:

  • Reach
  • View
  • Considerations
  • Purchase lift
All of the elements will be able to be tracked back to page and post performance:

Amazon Analytics

To get started, head over to Amazon and register your brand.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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