'Amazon Pages' Let Brands To Express Themselves & Enhance Their Amazon Presence

Marketing on Amazon just became a whole lot more appealing for brands. New, customizable, pages are coming for brands that not only allow brand managers to update the look/feel, but also the messaging to customers. The new brand pages will allow brands to feature products, post messages, and view analytics.

Once a brand is registered on Amazon, they can choose from the following templates:

All Products
Posts with Merchandising
Posts Only

Each of the template features a large “hero widget” that looks similar to Facebook cover photo or Twitter Header image. The new look is much more visual and will absolutely appeal to high fashion/upscale brands.

The most interesting aspect of the new brand pages is the ability for brands to post messages on their Amazon page. Marketing messages, sales and more can be posted to a brand’s page and will also have the ability to be pushed simultaneously to the matching Facebook page. Administrators will have the ability to schedule posts as well, something quite appealing for sales and time-based offers.

Analytics are also built into the brand pages. Marketers will have the ability to track:

Reach
View
Considerations
Purchase lift

All of the elements will be able to be tracked back to page and post performance:

To get started, head over to Amazon and register your brand.

Related Topics: Amazon | Channel: Retail | E-Commerce

About The Author: Greg Finn is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. See more articles by Greg Finn

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

http://twitter.com/HenleyWing Henley Wing

It seems there’s so many networks for brands to keep up with: Facebook, Pinterest, Twitter, Google+ and now Amazon. Do you suggest brands have a presence in all of them, or focus on just the 1 or 2 that are relevant to what they’re promoting?
Teresha Aird

Very interesting news and it fits perfectly with Amazon’s (assumed) goal of being THE online marketplace/store. If I were a brand that sold on Amazon I would find this very welcome. @twitter-22381198:disqus I know what you mean and that was also my first thought on seeing the headline for this post yesterday. However, on further reflection it is mainly the set up of the social network accounts and acquisition of the inital followers that is the most time consuming. After that it isn’t so bad if you schedule, have a plan and remain organized, especially if you set them up to post to each other. That isn’t always the best practice to follow but, if you’re short on time, or if one of the networks isn’t that important to you, then you don’t have to have individual marketing strategies for each.