Amazon Raising Minimum Bids On 60 Product Ads Categories

amazon-logoAmazon product ads advertisers have received notice that the company is raising minimum bids on 60 out of 174 product categories on August 27, 2013.

The bids are typically rising $0.05, with a few categories, such as higher-end Laptops and Large Appliances,  going up $0.10.

Amazon will automatically raise affected category bids that are below the new minimums on August 27. If you’ve opted out of automatic bid adjustments, be sure to review the new minimums. Any ads set below the thresholds on the change-over date will not be eligible for impressions.

Click here to view the announcement and complete list of new minimums.

Related Topics: Amazon | Channel: Display Advertising | Display Advertising


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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