Get the most important digital marketing news each day.
Amazon’s Cart Gets More Mobile: Now Add To #AmazonCart While Browsing Twitter
— Amazon (@amazon) May 5, 2014
Amazon has launched a new feature on Twitter that allows users to automatically add items to their Amazon shopping carts by including a hashtag along with an Amazon product link in a Tweet.
Users can reply to any Tweet with an Amazon product link — including those posted by the official Amazon twitter account, Amazon’s affiliates or sellers — with the hashtag #AmazonCart in the US — or #AmazonBasket in the UK.
After adding items to their cart, users can complete the transaction in their own time via the Web interface or Amazon app.
Users need to connect their Amazon and Twitter accounts to use the service.
While the feature on Twitter may not make a huge impact on sales immediately, it allows Amazon — and those in its ecosystem — to make Amazon discovery and commerce on mobile devices more seamless.
Re/code reports that Twitter is not getting a cut of the sales revenue in this partnership in its take on what the move means for Twitter. However, Twitter may benefit if Amazon vendors and affiliates find it more worthwhile now to advertise Amazon links via Promoted Tweets. The partnership certainly points to Twitter’s efforts to make the platform more commerce friendly, and it is focusing on ways to eventually make commerce revenue generating for the company.