AMC’s Mad Men Gets Don-O-Mite Blaxploitation Treatment


If only to have a little bit of fun with this weekend’s return of AMC’s Mad Men, New York-based Leroy & Clarkson, an agency which touts itself as the “we are the whatever-you-need-to-do-with-your-brand-we-can-do-it agency,” has given us Don-O-Mite.

Don-O-Mite is a full-on blaxploitation take on the series which has captivated the ad community — and the rest of the world — for the past 6 years.

In the video we meet a man who works for Jackson, Johnson, Washington and White, the worst agency on Madison Avenue which our man has promised to save…in exchange for getting out of prison.

Jackson, Johnson, Washington and White comes complete with Black Peggy (she’s got the honey), Slim Sterling (the silver-tongued cat at the top of the stack), Sugar hills Holloway (topsy turvy and oh so curvy) and Pete the Soup Man Campbell (slimy, slippery and oh so sleazy).

Perhaps the best part of the video is when Don-O-Mite reveals the new headline for Kraft Mayonnaise. Just imagine Samuel L. Jackson presenting and you’ve got your headline.

And then there’s the first rule of advertising. Be brief. Delivered with a briefcase to the head of a couple of taunting brothers. This is, perhaps, the best and most humorous take we have ever see applied to Mad Men.

We wouldn’t be doing our journalistic duty if we didn’t inform you this video falls into the NSFW category based upon the number of expletives uttered. But we guarantee you will laugh your ass off. Oh wait, can we say that?

YouTube Preview Image

Have you seen a great piece of creative that’s worthy of sharing? If so, we’d love to highlight it here. Please send submissions to

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Strategy | Creative Of The Day | Video


About The Author: is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!