AMC’s Mad Men Gets Don-O-Mite Blaxploitation Treatment

Don-O-Mite

If only to have a little bit of fun with this weekend’s return of AMC’s Mad Men, New York-based Leroy & Clarkson, an agency which touts itself as the “we are the whatever-you-need-to-do-with-your-brand-we-can-do-it agency,” has given us Don-O-Mite.

Don-O-Mite is a full-on blaxploitation take on the series which has captivated the ad community — and the rest of the world — for the past 6 years.

In the video we meet a man who works for Jackson, Johnson, Washington and White, the worst agency on Madison Avenue which our man has promised to save…in exchange for getting out of prison.

Jackson, Johnson, Washington and White comes complete with Black Peggy (she’s got the honey), Slim Sterling (the silver-tongued cat at the top of the stack), Sugar hills Holloway (topsy turvy and oh so curvy) and Pete the Soup Man Campbell (slimy, slippery and oh so sleazy).

Perhaps the best part of the video is when Don-O-Mite reveals the new headline for Kraft Mayonnaise. Just imagine Samuel L. Jackson presenting and you’ve got your headline.

And then there’s the first rule of advertising. Be brief. Delivered with a briefcase to the head of a couple of taunting brothers. This is, perhaps, the best and most humorous take we have ever see applied to Mad Men.

We wouldn’t be doing our journalistic duty if we didn’t inform you this video falls into the NSFW category based upon the number of expletives uttered. But we guarantee you will laugh your ass off. Oh wait, can we say that?

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Related Topics: Channel: Strategy | Creative Of The Day | Video

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About The Author: is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.




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