American Express To Sponsor Fox TV Clips Promoted Through Twitter Amplify

twitter-tv-video-featuredFox Broadcasting Company along with American Express are the latest to partner with Twitter’s second screen promotional program Amplify. Fox will bring American Express-sponsored video clips of several of its top scripted shows including “The Mindy Project”, “Glee” and “Brooklyn-Nine-Nine” to Twitter.

The content will be marked as promoted by American Express, along with short pre-roll video ads running ahead of each clip. Twitter and the network each receive a portion of the ad revenue.

Jean Rossi, executive vice president, Sales, Fox Broadcasting Company, said, “We are thrilled to collaborate with American Express and Twitter to give Fox viewers access to timely content via social media that will complement and add to their TV-viewing experience, and to allow one of our most important partners, American Express, to follow the social TV conversation wherever it happens”.

The Fox partnership with Twitter is the first for first scripted series to be powered by Twitter Amplify which was announced in May. In September, Twitter entered into a partnership with the National Football League and CBS to promote instant-replays with Sponsored Tweets, with Verizon as the premier sponsor. You can see an example here.

Related Topics: Channel: Social Media Marketing | Display Advertising | Top News | Twitter | Twitter: Advertising | Twitter: Business Issues | Video

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!