Americans Watched More Than 10 Billion Video Ads In May [Report]

For the second consecutive month, U.S. internet users watched a record number of video ads in May. According to the latest comScore Video Metrix report, Americans watched 10.1 billion video ads in May, up from about 9.5 billion in April. May marks the first time that video ads passed 10 billion views. Hulu and Google […]

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online-videoFor the second consecutive month, U.S. internet users watched a record number of video ads in May.

According to the latest comScore Video Metrix report, Americans watched 10.1 billion video ads in May, up from about 9.5 billion in April. May marks the first time that video ads passed 10 billion views.

Hulu and Google combined to deliver about three billion of those video ads and were the top two ad properties for the month in terms of count. Hulu users, though, watched far more minutes of video advertising than Google/YouTube users did.

comscore-video-ads

As far as video in general is concerned, comScore says that more than 180 million U.S. internet users watched videos online in May. We watched a total of about 36.6 billion videos, with Google/YouTube accounting for almost half of that total — 17.6 billion videos.


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About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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