Americans watched a record 9.5 billion video ads during April, according to the latest report from comScore’s Video Metrix service.
Video ads, comScore says, represented about one of every five videos watched online last month.
Leading the way in video ads was Hulu, which delivered about 1.6 billion of those ads, or almost 17 percent of all video ads shown online during the month.
That’s despite Hulu having a much smaller reach (about 11 percent) of the U.S. population than Google, the No. 2 video ad deliverer whose ads reached about 24 percent of the population. Hulu just shows more ads per viewer than anyone, as you can see in the “Frequency” column on the chart below.
ComScore measures streaming video ads only, and its numbers do not included overlays, branded video players, and so forth.
Meanwhile, overall video viewership during April was dominated (as always) by Google/YouTube with almost 158 million unique viewers and more than 17 billion video views.
ComScore says the average viewer watched almost 22 hours of online video in April.