Android Tablets: 62 Pct. Of Sales But Only 23 Pct. Of Traffic

Gartner released new estimates of 2013 tablet sales on a global basis. The firm said that Android saw its market share go from 46 percent in 2012 to 62 percent last year. Apple’s share fell from 53 percent to 36 percent accordingly.

As with the smartphone market in the US and selected other markets, Apple remains the single largest individual vendor.

Gartner tablet sales

Gartner tablet sales 2013

Yet again, very strangely, Android shipments and alleged market share don’t line up with actual internet traffic figures.

Below are data from StatCounter that reflect global internet traffic from tablets. Unless the StatCounter data are skewed or otherwise inaccurate, Apple drives 72 percent of tablet-based internet traffic while Android is responsible for 24 percent. All others generate 4 percent.

In the US market the iPad generates 77 percent of tablet traffic.

Global tablet traffic

Source: StatCounter

Related Topics: Apple: iOS | Apple: iPad | Channel: Mobile Marketing | Google: Analytics | Samsung | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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