The best news in mobile marketing every Thursday.
Android Tablets: 62 Pct. Of Sales But Only 23 Pct. Of Traffic
Gartner released new estimates of 2013 tablet sales on a global basis. The firm said that Android saw its market share go from 46 percent in 2012 to 62 percent last year. Apple’s share fell from 53 percent to 36 percent accordingly.
As with the smartphone market in the US and selected other markets, Apple remains the single largest individual vendor.
Yet again, very strangely, Android shipments and alleged market share don’t line up with actual internet traffic figures.
Below are data from StatCounter that reflect global internet traffic from tablets. Unless the StatCounter data are skewed or otherwise inaccurate, Apple drives 72 percent of tablet-based internet traffic while Android is responsible for 24 percent. All others generate 4 percent.
In the US market the iPad generates 77 percent of tablet traffic.