Android Has Nearly 54 Percent Mobile Market Share — comScore

Earlier today comScore released November mobile market share numbers for the US. Android and iOS continued their gains, with Android picking up some momentum over Apple. Some version of the Android OS is now installed on 53.7 percent of US smartphones.

Meanwhile the other smartphone operating systems continued their long slow declines, including Microsoft’s. ComScore’s data suggest no traction for Windows Phones in the US, although there is some evidence of adoption in Europe and elsewhere.

The leading handset maker in the US is Samsung, followed by Apple. All others, including Google-owned Motorola, lost share.

ComScore says that 53 percent of US adult mobile subscribers now have smartphones. Nielsen’s number is closer to 58 percent.

Related Topics: Apple | Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Pat Grady

    Anyone else think it’s weird to have just two battling for the top? Huge global market, a two horse race? Someone’s coming in from left field, it’s way too early to be winnowed down to two.

  • Paul Ryan

    Not really. HTC has been on a slide for a while (since HTC Desire, their last desirable phone – no pun intended). It’s home turf for Motorola, but they don’t seem to have been the same since earlier days (Razr success). Hopefully Google can turn them around and make it a three horse race. LG don’t have the same screen quality or brand recognition as Samsung. Nokia has just been on a downward spiral for a while and they chose to join up with MS, whose “marketing” of late “against” Google hasn’t really helped them at all (only Google/Android). MS came along too late with Windows Phone, so it’s going to be a hard battle to get a big share of the market. It’s more of “not a surprise” than weird. It’s a bit unfortunate though as competition breeds… wait, not innovation: court cases. Sadly.

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