Android On A Whopping 80 Percent Of Smartphones Shipped In Q3 2013

Hardware tracker IDC reported today that the Android OS was on 80 percent of the smartphones shipped in the third quarter, globally. Quarterly shipments are not the same as sales to consumers. However, they are directionally consistent with sales.

Losing share vs. a year ago, the iPhone captured just under 13 percent of all smartphone shipments. And, Windows Phone grew to 3.6 percent in Q3 from 2 percent of shipments last year.

IDC smartphone shipments Q3

Source: IDC (2013)

Windows Phone’s shipments share grew 156 percent compared to the same period a year ago. Nokia accounted for more than 93 percent of those handsets shipped during the quarter. By comparison, BlackBerry saw a dramatic decline from 4.1 percent market share to less than 2 percent.

IDC said that larger screen phone-tablet hybrid devices represented 21 percent of smartphone sales overall. That’s up from 3 percent a year before. The company attributed Apple’s inability to capture more share to the absence of a larger-screen iPhone. Apple is reportedly working on two larger-screen models to be released next year.

These data also reinforce Microsoft’s decision to buy Nokia’s hardware division. If Nokia were to have embraced Android it would have posed an existential threat to Windows Phone, given the lack of non-Nokia Windows Phone sales.

Related Topics: Apple: iPhone | Channel: Mobile Marketing | Google: Android | Google: Mobile | Microsoft: Windows Phone | Statistics: Mobile Marketing | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Alden Dale

    So, any insights on why there is such a marketing share/ browser use disconnect? Despite all evidence pointing to what should be a higher-and-higher usage of android phone, I still see iOS the dominate browser of choice in GA.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!