Android To Become Dominant Platform, US iPad Share Grows

mobile youtubeOn Monday, Gartner put out some new hardware forecast figures that try to capture the future of devices and operating systems. The firm says the market is “being driven by sales in tablets, smartphones, and to a lesser extent, ultramobiles, as PC shipments are on the decline.”

Below is Gartner’s global prediction for device share by operating system in 2014. Even if it’s not entirely accurate, what’s incredible is the gap between Android and Windows in the forecast.

Device share by OS 2014

Source: Gartner (6/13)

If we look only at the PC market, it’s a different story, of course. But one no longer can in isolation.

Separately, ad network Chitika released tablet traffic data for North America earlier this week. Contrary to many forecasts about Android taking a greater share from the iPad, Chitika shows iPad’s share gaining.

iPad traffic share

Source: Chitika (June 2013)

In the group just below the top three, Google’s Nexus 7 tablet is the leader. The US tablet market is essentially a four-horse race currently, although ASUS, which makes the Nexus 7, could become a contender with its recently introduced $149 tablet.

Related Topics: Apple: iOS | Channel: Mobile Marketing | Google: Android | Google: Mobile | Google: Nexus | Microsoft: Windows | Microsoft: Windows Phone | Statistics: Market Share | Statistics: Mobile Marketing | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • REBELista

    Freight Train called Android!

  • Mobile

    In Asia most people need apps like skype compatible and low end device that is only android os devices.

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