AdSense Announces Upcoming Changes to Terms & Conditions

Google has announced upcoming changes to the AdSense Terms and Conditions. Starting April 23rd, AdSense users in Europe, the Middle East, Africa, Latin America, or North America will get a notification to accept the new T & Cs. Publishers in the Asia-Pacific region will get a notice at a later date as the roll-out continues.Google AdSense Logo

In addition to a new layout designed to make the terms easier to navigate and smaller changes throughout, Google notes two updates in particular:

  • With mobile being one of the big trends in 2013 and beyond, we’re expanding our Terms to cover mobile properties more specifically.
  • We’ve also incorporated guidelines for using the AdMob SDK and other publisher products.

Publishers will have 30 days to review and accept the new terms.

Related Topics: Channel: Display Advertising | Google: AdSense


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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