Top news and emerging ideas in display advertising, delivered every Monday.
AdSense Announces Upcoming Changes to Terms & Conditions
Google has announced upcoming changes to the AdSense Terms and Conditions. Starting April 23rd, AdSense users in Europe, the Middle East, Africa, Latin America, or North America will get a notification to accept the new T & Cs. Publishers in the Asia-Pacific region will get a notice at a later date as the roll-out continues.
In addition to a new layout designed to make the terms easier to navigate and smaller changes throughout, Google notes two updates in particular:
- With mobile being one of the big trends in 2013 and beyond, we’re expanding our Terms to cover mobile properties more specifically.
- We’ve also incorporated guidelines for using the AdMob SDK and other publisher products.
Publishers will have 30 days to review and accept the new terms.