Get the most important digital marketing news each day.
Download Index: Android Beats iTunes But Not In Revenue
App Annie’s new Q1 Market Index shows Google Play beating iTunes in terms of app downloads by a significant 45 percent. However, Apple’s App Store still generates 85 percent more revenue than its Google-owned rival — though the gap is closing.
App Annie said that Google Play download growth was largely driven by emerging markets, while Apple revenue growth came from China and the US.
The top download market for Google Play was the US but the top revenue market was Japan. For iOS the US occupied both positions.
Currently in the US, Android controls 52.1 percent of the smartphone market to Apple’s 41.3 percent. Globally Android is much more dominant, although most of the data are based on shipments estimates, which are of questionable accuracy.