Giving Out Invites For A Free Month

appnet logoCurrent users of the small, subscription-based social network can now give friends a chance to try to the service for one month at no charge.

It’s a smart move that should help bump up’s user levels, especially in the wake of last month’s decision to lower the subscription fee from $50 to $36. According to, currently has about 28,700 total users and is adding new users only at a clip of several dozen per day.

Existing users on a yearly plan will find a “small number” of invites at — my account shows three invites. Invites are emailed and, if the recipient accepts, s/he will need to provide a credit card for billing purposes during the sign-up process. The new member, though, won’t be billed until after the initial free month and can cancel before that happens. launched this summer in part out of frustration over Twitter’s changing approach to working with developers. It’s still a very small community but, in some ways, it’s a test of whether social networking users are willing to pay for an ad-free service where membership fees also purposely limit overall growth.

Related Topics: | Channel: Social Media Marketing


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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