Celebrates 1st Anniversary With $2.5M In Funding turned a year old yesterday and marked the occasion by announcing $2.5 million in new funding, while also sharing several other updates on its growth and plans for the future.

Founder Dalton Caldwell revealed that the funding has come from the services existing investors, and says raised the money because “we want our developer and member community to be confident that is on strong financial ground and here to stay.”

That community is small, and is no threat to the likes of Twitter or Facebook, but that doesn’t seem to be the point. has purposely gone out of its way to do things differently than mainstream social networks. For starters, it launched as a paid membership service (and has since added a limited free service tier, too). is also ad-free, and pays developers based on how much users use and enjoy their apps.

One of the updates Caldwell shared yesterday is that the service is paying developers $30,000 per month, and has paid out more than $220,000 total since the Developer Incentive Program launched late last year.

In its first year, has moved beyond being a social network in the way we think of Twitter, Facebook, LinkedIn and others. It offers APIs related to file storage, search, messaging and location, and developers are building standalone apps off of’s platform.

Related Topics: | Channel: Social Media Marketing


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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