Launches Analytics Tool For Mobile Apps

applause-logoMobile app developers have a new tool to quickly see how users have rated their apps — and their competitors’ — on both the iOS and Android platforms.

Oh, and it’s free, too.

It’s called Applause, and it’s a new tool just announced by uTest, the same company that previously created Mobile AppGrader.

Applause has analyzed more than 50 million app reviews from the Apple App Store and Google Play. The tool does sentiment analysis on those reviews to measure user satisfaction, and ultimately comes up with an “Applause Score” between 0-100. There’s a minimum review threshold that needs to be in place for Applause to work; some lesser known iOS apps that I enjoy don’t have an Applause score.

The real value for brands and developers, though, is the quick glance at deeper review information that Applause provides. (And the fact that you can research this data on your own apps, as well as on competitors’ apps.) Reviews are measured across 10 attributes, each of which is shown on a scale of 0-100.


The United Airlines iOS app scores a 42 overall right now, which is a little better than the 39 that its Android app gets. The chart above lets United know that its users generally think usability is the app’s strongest feature, but it’s not stable and doesn’t score well for “elegance.”

Other tabs on the left let the brand see the Applause score over time, the latest app reviews and more.

Applause will eventually have pricing plans, but uTest says it will “always have a free option.” For now, the tool is free and will be “for the foreseeable future.”

uTest says it’s crawled more than 1.1 million apps and more than 56 million reviews.

Related Topics: Analytics | Channel: Analytics | Features & Analysis | Marketing Tools: Analytics | Mobile Marketing | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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