“We’re Very Proud” Says Cook After Apple Posts Q2 Revenue Earnings Of $45.6 Billion
Apple released its Q2 2014 earnings this afternoon, reporting $45.6 billion in quarterly revenue.
According to the announcement, Apple’s Q2 revenue is up compared to last year’s second quarter revenue which totaled $43.6 billion. The company claimed a net profit of $10.2 billion for the quarter and gross margins at 39.3 percent.
“We’re very proud of our quarterly results, especially our strong iPhone sales and record revenue from services,” said CEO Tim Cook. He went on to say the company is looking forward to introducing more new products and services.
A quick breakdown for device sales during the quarter includes:
- iPhones: 43.7 million units
- iPads: 16.3 million units
- Macs: 4.1 million units
- iPods: 2.7 million units
CFO Peter Oppenheimer said the company generated $13.5 billion in cash flow, and returned nearly $21 billion in cash to shareholders through dividends and share repurchases.
Apple offered guidance for its next quarter, with revenue between $36 billion and $38 billion, gross margin between 37 percent and 38 percent, and operating expenses between $4.4 billion and $4.5 billion.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Discover what's up in the business of marketing each Friday.