July Mobile Data: Apple Gains, Google Top Mobile Site, Facebook Top App

smartphonesComScore released its July smartphone subscriber market share data for the US. The story is very similar to past months: the market continues to be a contest between Apple and Samsung, iOS and Android.

In the handset category, the iPhone continued to be the top individual smartphone with Samsung gaining 2 points. All other makers were down. The Moto X has just become available and has yet to register. It remains to be seen whether it can reverse Motorola’s long decline.

For its part HTC has just launched an expensive branding campaign featuring actor Robert Downey Jr.  It’s unlikely to have a significant impact on handset sales for the embattled Taiwanese company.

July mobile market share

Android remained the top smartphone platform. However Apple continued to gain ahead of next week’s announcement of new iPhones.

Windows Phone share was flat, illustrating the continuing challenges ahead for Microsoft’s $7.2 billion acquisition of Nokia’s hardware business (and related licensing fees).

July mobile platform share

The report says US smartphone penetration is 60 percent. Nielsen reports it at 62 percent.

The most interesting part of this month’s data is the new inclusion of top mobile properties and apps. Overall “Google Sites” was the top mobile property followed by Facebook and then Yahoo. These rankings come from a mix of mobile web traffic and apps.


Looking only at mobile apps, Facebook is the top property. That’s followed by five Google apps.

Apple Maps is the 10th ranked app according to comScore. Instagram is number 11. (Compare the list above to the comScore PC top 50 list.) Eventually we’ll probably see a blended list from comScore.

Related Topics: Apple | Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Facebook: Mobile | Google: Android | Google: Maps | Google: Mobile | Statistics: Market Share | Statistics: Popularity & Usage | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • http://www.marketipe.com/ Saqib Sherazi

    I have both iphone and the samsung galaxy s4. The main difference I find between the 2 is the ease of use. For the iphone, the app store is layed out very well and there is not such a large learning curve to use an iphone. For the samsung galaxy s4, I had to watch some videos just to understand how to use some features. So there was a steeper learning curve.
    Although both phones and their respective OS are good there are some differences which can incline users to choose one over another

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