The best news in mobile marketing every Thursday.
Apple Posts Q2 2012 Earnings: Their Profits Exceed Google’s Revenues
Apple earned $39.2 billion in revenue and $11.6 billion in net profit in the quarter, whereas Google earned $10.65 billion in revenue and only $2.89 billion in profit. Apple in Q2 2011 earned revenue of $24.7 billion and net profit of $6.0 billion, so Apple’s growth has well beat expectations.
- 35.1 million iPhones in the quarter, representing 88 percent unit growth over the year-ago quarter.
- 11.8 million iPads during the quarter, a 151 percent unit increase over the year-ago quarter.
- 4 million Macs during the quarter, a 7 percent unit increase over the year-ago quarter.
- 7.7 million iPods, a 15 percent unit decline from the year-ago quarter.
For the full results, see Apple’s earnings announcement.