According to a report from the Wall Street Journal yesterday, Apple has edged its way into the No. 2 spot on Internet Retailer’s list of 2013 e-commerce sales leaders, second to Amazon, and now ahead of office supply store Staples.
The report claims Apple’s leap into the No. 2 position is a result of Internet Retailer’s recent decision to include Apple’s online hardware sales. Previously, Internet Retailer had only used digital sales from Apple’s App Store and iTunes.
Wall Street Journal claimed Apple’s online sales were up 24 percent last year, reaching $18.3 million, while Staples online sales were only up one percent to $10.4 billion (accounting for 45 percent of company’s total 2013 revenue).
From the report:
Online sales remain a small fraction of most brick and mortar retailers’ sales. Amazon sold $67.8 billion electronics, media and other products last year – more than its next 10 biggest online competitors combined.
Internet Retailer’s Online Retail Sales Leaders in 2013:
Other notable gains from Internet Retailer’s 2013 e-commerce sales data included Walmart’s web sales growing faster than Amazon for the first time in ten years, and Costco’s first appearance as one of the top 15 online retailers.