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First Look: Apple Watch Puts Social Media On Your Wrist
The Apple Watch, unveiled today in Cupertino will enable users to keep up with their social connections from their wrists. Apple’s not the first to market with a socially enabled watch, but given the company’s history with hardware innovation we wouldn’t bet against them doing it as well or better than its main competition, the Android Wear powered Moto 360, Samsung Gear S and the LG G.
The Android watches currently mostly mimic the notifications users get on their phone home screens, with the added bonus of some voice commands. Lifehacker has a good explainer on the overall utility of the Android watches here.
Since the Apple Watch isn’t expected to be released until early 2015, it’s too early to tell how it stack up, but judging from the today’s presentation, it appears that users will be able to tweet, retweet and favorite from the watch’s Twitter app. Presumably, the Facebook app and Pinterest app, mentioned during the event, will also have similar functionality.
Until 2015, however, we can only speculate, and check out the teasers Apple dropped at today’s event. Below are several shots from the presentation captured by Danny Sullivan. You can read full coverage of the Apple event here.
Postscript: Although Apple Watches won’t be publicly available until 2015, the company is giving journalists a chance to at least hold the hardware (as Danny’s tweet shows). The Verge has an another early look here.
The notification vibrations on the Apple Watch feel like a little electric shock but apparently can be turned down pic.twitter.com/ZaDg6xJX1L
— Danny Sullivan (@dannysullivan) September 9, 2014
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.