Apple Remains A Consumer Favorite, Winning Brand Of The Year For Computers, Tablets & Mobile Phones

Apple logoA recent Harris Poll proved Apple remains a favorite brand among consumers, earning Brand of the Year for the computer, tablet and mobile phone categories. Conducted online, the poll surveyed 38,815 US consumers age 15-years and older on over 1,500 lifestyle, product and service brands across more than 155 categories.

The intent of the study was to understand a brand’s overall strength and value. Using the poll ratings, brands were measured on their familiarity, quality and purchase consideration.

“What really stands out is that in all three of the categories Apple brands are measured — Computer, Tablet and Mobile Phone — its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future,” says Harris Interactive senior vice president Manny Flores.

According to Harris, Apple’s strong familiarity, quality and purchase consideration scores put them at the top of the computer brand category.

Computer Brands Ranking Above Category Average

Below are the four brands that rank above the category average.

  1. Apple Computers - 2013 Computer Brand of the Year
  2. Hewlett-Packard (HP) Computers
  3. Dell Computers
  4. Sony Computers

For tablets, five brands ranked above the category average, with Apple’s iPad Series winning the Tablet Brand of the Year for the second year in a row.

Tablet Brands Ranking Above Category Average

Below are the five tablet brands that rank above the category average.

  1. Apple iPad Series – 2013 Tablet Brand of the Year
  2. Kindle Fire Series
  3. Google Nexus Series
  4. Samsung Galaxy Series
  5. HP Slate Series

Apple’s iPhone was also a repeat winner, earning the Mobile Phone Brand of the Year for the second consecutive year.

Mobile Phone Brands Ranking Above Category Average

Below are the four brands that rank above the category average.

  1. Apple iPhone – 2013 Mobile Phone Brand of the Year
  2. HTC Phone
  3. Samsung Phone
  4. LG Phone

Other notable poll results included Verizon winning the Mobile Network Brand of the Year and Pre-Paid Mobile Carrier Brand of the Year, and winning the top spot in the newly developed category Online Computer Retailer Brand of the Year.

Related Topics: Apple | Branding | Channel: Consumer | Statistics: Popularity & Usage


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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