• http://twitter.com/MrktingWeekly Marketing Weekly

    It wouldn’t bother me if it was actually funny…

    Good idea, poor execution.

  • http://twitter.com/dschotthoefer Danny Schotthoefer

    I found it annoying. “FOR SERIOUSLY!”? Do people actually say that? Also, I may not be the target as I can honestly say, I never eat at Applebee’s nor do I have a desire to do so.

  • http://twitter.com/MaydayPictures Meredith Nunnally

    LOL…I think it’s borderline. Some of it was funny, some overdone. Good idea, though. 

  • Matt McGee

    That’s kinda how I feel. It could’ve been funny, but really wasn’t.

  • Matt McGee

    You’re definitely not the target, Danny. They’re going after the female audience with this one, it would appear.

  • http://journamarketing.com/ dbrazeal

    I’m with you, Matt. I didn’t think it was remotely funny.

  • http://www.deepripples.com/about/aaron-douglas Aaron Douglas

    Perhaps that was intentional – I’m not an Applebee-ologist, but anecdotal data (i.e. my inlaws) suggests they are reflecting the perception of their target demographic (particularly in the Midwest and various “-belt” regions). 

  • http://twitter.com/DennisGaskill Dennis Gaskill

    I’m pretty neutral on the actual ads, but what I found annoying was the big jump in volume when the “girl’s night out goddess” bursts into the video. That alone makes it a “fail” to me, and I like Applebee’s.

  • Matt McGee

    I agree, Dennis – the audio is very poorly done.

  • http://twitter.com/JadedTLC JadedTLC

    This was insulting as a woman. It also is disconnected to life as we know it. Many people actually use social media in face to face places. (Parties, restaurants, etc. not just at home in yoga pants). Dear Applebee’s (where I have eaten before) are you really that slow about mobile, which is where most of the social media is growing?

    Love A woman who does not fit into your demographic.
    At all.

    FAIL. Pure Fail.

  • tonicarr

    Afterall it is Applebee’s. Product comes first and in my humble opinion there’s is not the best.

  • http://twitter.com/AlesiaKrush Alesia Krush

    I think, with “for seriously” they probably tried to copy McDonald’s and do something like  “I’m loving it”. That lady is a bit annoying, actually, she speaks as if in slow motion. Yeah, the idea is OK, but they blew it.  

  • http://twitter.com/forfeng Heather Turner

    If women were the target demographic, be more interesting if it was actually funny instead of just lame and annoying.

  • http://twitter.com/patrick_maness Patrick Maness

    I like the concept, and I like that they went out on a limb a little bit. Funny can be subjective. I didn’t think it was that funny, but I appreciated the effort made. I also realize that I’m not the intended target, so there’s that. I can also appreciate the fact that we’re all talking about it, so keep that in mind when you’re deciding whether this campaign was a win or a loss. 

    What I don’t get is the backlash of, “how dare you patronize me for using social media!” If you were that offended, maybe the truth hurts a little bit. Otherwise, why can’t you just laugh at it? It’s clearly meant in good fun because this clearly isn’t a campaign to be taken that seriously. If you can’t laugh at yourself, what’s the use? Again, I’m not a woman, so I fully accept the fact that my opinion means nothing.

    What might have made the execution a little better and giving it a little more credibility (if that were even possible) is if they used real social media experts. If the real social media experts can laugh at themselves (and I know for a fact they can), it might have softened the blow.  If the agency tried and were turned down, that should have told them something, too.