While Buick’s recent campaign is urging people to stop looking at their phones, Apple’s new ad takes the opposite approach, showing how an iPhone synced with Apple TV can bring an entire family to weep tears of joy.
Posted yesterday, Apple’s holiday TV Ad “Misunderstood” is set to a slightly melancholy version of “Have Yourself a Merry Little Christmas.” The video follows around a teenage boy glued to his iPhone during a holiday visit at his grandparent’s house. While members of his family make snow angels, build snowmen, and decorate the tree, it appears the teenager can’t be bothered to look up from his phone.
Midway through the commercial, the whole family gathers around the tree to open gifts when the teenager grabs the remote to sync his iPhone with the TV and plays the video he’s been recording all along, a sequence of the family’s most touching holiday moments.
The ad succinctly shows the power of Apple’s products, creating a heartfelt home-for-the-holidays nostalgia in one 90-second punch. With 239,493 views on YouTube and 10,728 shares in the last 24 hours, the ad is far from being declared a viral sensation, but it’s definitely getting noticed: