Apple’s iOS Trumps Google’s Android On Christmas With 5X More Sales Driven Through iOS Devices

android-apple-iosBusiness Insider reports that IBM released numbers over Christmas showing how iOS drove five-times more mobile commerce sales than Android. In addition, iOS users spent nearly twice as much as Android users on a per-order average. Finally, iOS users drove more traffic in general to sites, compared to Android.

Here is the breakdown on the numbers we have access to:

  • iOS 5X Android in Online Sales: As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android.
  • iOS 2X Android on Per Order Value: On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order.
  • iOS 2X Android Traffic: iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.

This data is U.S. only but why does iOS, which has a smaller user base than Android, dominate on these numbers?

Related Topics: Apple: iOS | Channel: Mobile Marketing | Google: Android | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Joe Meier

    It seems like they probably wouldn’t have missed this, but could the difference be explained by iPads? The Business Insider article cites revenue data by OS but the market share data they are trying to reconcile with refers specifically to smartphones. Including iPads, iOS may very well dominate sales even with a smaller market share because of the typically much higher conversion rate on tablets vs. phones and the dominance of iPads in the tablet market.

  • Logan

    I don’t know why, but this just doesn’t seem significant to me. Where mobile users prefer to do their shopping doesn’t seem too important of a loss for Android tablets/smartphones because the platform’s growth is still outpacing that of iOS. Android apps are being downloaded in greater numbers than iOS apps. Talk to any developer monitizing their Android apps with Airpush or Tapjoy. They’ll tell you they made their best money this year as mobile advertising on Android matured drastically, It just seems to me that Android has found the X factor in a lot of important ways in 2013 and so the stuff mentioned above isn’t really that big of a setback.

  • Phone Source

    Buyers must have win the lottery because Android devices are much cheaper than iOS devices.

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