, A Twitter Competitor, Crowdsources $500,000 In Funding

appnet-logoSome in the marketing and developer communities are buzzing with the weekend’s news that, a potential Twitter competitor, raised more than $500,000 in funding — not from venture capitalists, but from its new users.

With about 12 hours left in its fund raising window, currently says it’s raised $734,850 from 11,205 supporters. is the brainchild of Dalton Caldwell, who founded the now-defunct social/music site imeem in 2003. Caldwell most recently made headlines for a Dear Mark Zuckerberg letter in which he wrote about the frustrations of dealing with Facebook’s merger and acquisitions team.

With, Caldwell is building a Twitter-like social site with a couple key differences:

  • Posts can be up to 256 characters long.
  • will be ad-free.
  • Account-holders will pay to use The base account is $50 for one year, and there are developer and “pro” accounts at $100 and $1,000, respectively.

The join/support page advertises as “a different kind of social platform. We’re building a real-time social service where users and developers come first, not advertisers.”


The developer angle may be what’s really driving the project. promises an open approach to developers. Its API has been available for less than a week, but there’s already a Github-based third-party app directory with dozens of projects listed.

Twitter, on the other hand, has been getting more tight-fisted with its API. Its new approach to API access has already impacted users of popular sites like LinkedIn and Instagram.

Related Topics: | Channel: Industry | Social Media Marketing | Top News | Twitter | Twitter: Business Issues


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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