Are ‘Hot’ Google+ Posts More Targeted Since They’re Also ‘Recommended?’

In April, Google+ launched the popular feature “Hot On Google+” that allowed users to see popular content from around the community. Late last month, the “hot” articles began to display as “Hot And Recommended.”

“What’s Hot and Recommended” could be a valuable tool if leveraged properly. A user’ +1′s, +’s and share footprint should provide a solid base for not only Hot and Recommended posts, but also on other Google properties like Google News and YouTube.

However, we simply haven’t seen a noticeable change in the overall quality & targeting of the content.  It still appears that the overall top community stories are taking over these placements.

We asked Google about the specific personalization for this feature and a Google spokesperson gave us the following statement:

“We’re always experimenting with ways to bring interesting and relevant content to your Home stream, so you may notice small changes from time to time.”

No official announcement has been made on recommendations or algorithms, but the revised feature is available to all Google+ users.

Related Topics: Channel: Social Media Marketing | Google | Google: Google+ | Social Media Marketing | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

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