• ividence

    Thanks for a great article, Amanda! Email marketing has been really focused on re-engagement, but for a lot of marketers, the struggle is finding your audience in the first place. These are good tips. We included this in our round up of email marketing news at 

  • http://www.facebook.com/people/Allen-Matthews/100003558678833 Allen Matthews

    Great article! Our company just started doing split A/B email testing a couple of months ago, and it is way more useful than we thought.  We did find KPIs a bit difficult, but still, very useful.    It is amazing what the difference between two subject lines can make.  We used Contactology ( http://www.contactology.com/ ). I like your point about running them longer, I think we may need to try it.