• Pat Grady

    Wouldn’t the targeting inaccuracies also be present in the report, so that using it to determine how accurate the targeting is, would suffer as well? (State level, I’m not arguing, but the 30 or 40 mile radius…)

  • Carrie Hill

    If you’re targeting a 30 mile radius – you drill in and look at the city you’re in – and if it looks like all clicks are happening within that 30 mile radius then your targeting is working. I see radius issues with radius set at campaign level vs radius at local extension/ad level all the time – esp if one is set to 20 and one is set to 50.

    This is not about showing you where you’re MISSING ppc clicks – but more about where you’re getting them, and if that’s in the right spot.

    I do wish that GA would go more granular – and let us zoom further in than just state level on a map. Right now we can see the cities in the table, which is about as good as it gets. I know the geographic area of my client and looking at cities tells me that a majority of the clicks are within their 200 mile target.

    If we rely solely on the map display, I do agree that their “dots” are a little “generous” for the most part. I think that more zooming and granularity will probably come eventually – but right now – I use this report to make sure that my campaigns that target 30 miles out, really target that area and I’m not getting clicks from 100, 500 or 1,000 miles away in any significant volume.

    I hope this helps clarify some…..

  • Pat Grady

    If I’m actually in Tampa, but AdWords thinks I’m in Orlando, where would you guess that Analytics will think I am located?

  • Carrie Hill

    I guess I don’t understand why AdWords would think you’re in Orlando – unless you’ve set your browser to think that way – which is something only a few know how to do.

    I’ve tested this tracking method on about 7 different accounts with location targeting from 10 miles to 200 miles and they all show useful data – nothing out of the ordinary now, I had one that wasn’t set up correctly – hence the need for this report.

    For the example above I’m targeting Tampa and a 200 mile radius with this campaign. If I look at the city level – my clicks are within 200 miles for the most part which is what I want. I’m not showing very many clicks outside this radius. Our settings were people IN or TALKING ABOUT this location – so I see a few clicks from outside my target area – but nothing crazy. I’m finding that this report is working at the city, metro & state level for campaigns that target only 20 miles out – i just have to look at the city levels.

    This isn’t for everyone – but I’m finding it very effective through my application across multiple accounts.

  • Pat Grady

    “I guess I don’t understand why AdWords would think you’re in Orlando” = because geo-location has inaccuracies.

    You might choose to target something very specific, and the targeting choices imply precision (because you can pick them fairly precisely) – but the detection mechanisms of someone’s actual location have inaccuracies. Target Florida, and perhaps the fringes of the targeted area are a little problematic, so overall, it’s a very small problem. But pick a small area (a zip code), and the fringes of that area make up a large portion of that targeted area, and the location inaccuracies make for a larger problem. The smaller the area, the more trouble location inaccuracies relatively become.

    And if AdWords and Analytics use the same detection (I’m guessing they do), when incorrect, they’d both label the person in Tampa, as being in Orlando – so checking Analytics (detected location) against AdWords targeting choices (intended location) wouldn’t reveal the inaccuracies – they both would give the same wrong answer.